Press



For Press Information Contact:
Heather Agosta | heather@thejasminepearl.com | 503.236.3539 ext. 109


Willamette Week Willamette Week

Revenge of the Tea : Portland teamakers are making the coffee industry look like lollygaggers.
November 11, 2015
"This year, the 10-year-old Jasmine Pearl more than doubled the size of its clean-lined, hardwood-filled shop, adding a specialty tea bar, a smattering of sodas, tea lattes and a "tea sanctuary" area in which drinkers can hang out and drink tea. But the most important expansion is likely the one behind the scenes, with a ramp-up to 8,000 square feet: Jasmine Pearl can now accommodate more specialty teas like a recent fruity oolong and a cocoa-mint pu-erh, but it also means it can buy directly from farms. "We're able to get fresher tea," says co-founder Heather Agosta. "If you're going farm-direct, you have to buy in much larger volume." Its new event space will also host members of the currently closed Portland Japanese Garden as well as tea classes for the public."

Tea Mecca

Portland Business Journal

Tea mecca: A look at 8 of Portland's leafiest denizens
July 24th 2015

Chuck and Heather of the Jasmine PearlChuck Bauman (co-owner) and his companion Heather Agosta (the other co-owner, and a self-described "mistress of tea") hand at the company's retail outlet.

Click through for a look at the city's burgeoning roster of fine tea purveyors.


Backpacker Magazine

Hike Here, Drink This

Hike Here, Drink This
You've heard of food and wine pairings, but what about drink and place pairings? Match your morning brew to your campsite for a gourmet trailside treat.
May 5th, 2015
By Sarah West
"Deep Woods Waking through the soft light and lush aromas of the forest calls for something earthy, full-bodied, and contemplative. For a truly unique pairing, try the cedar- and humus-scented Yong De Ripe Puerh from Jasmine Pearl Tea Co. Dirtbag alternate: A strongly brewed cup of English Breakfast tea."
Deep Woods
Waking through the soft light and lush aromas of the forest calls for something earthy, full-bodied, and contemplative. For a truly unique pairing, try the cedar- and humus-scented Yong De Ripe Puerh from Jasmine Pearl Tea Co. Dirtbag alternate: A strongly brewed cup of English Breakfast tea.
- See more at: http://www.backpacker.com/skills/cooking/hike-her...
You've heard of food and wine pairings, but what about drink and place pairings? Match your morning brew to your campsite for a gourmet trailside treat. - See more at: http://www.backpacker.com/skills/cooking/hike-her...
You've heard of food and wine pairings, but what about drink and place pairings? Match your morning brew to your campsite for a gourmet trailside treat. - See more at: http://www.backpacker.com/skills/cooking/hike-her...

1859 Oregon Magazine

Tea Bar

Tea Beer
March 6th, 2015
"Fruit-Tea Session

At another brewery in Portland, Lompoc Brewing, new brewer Spencer Gotter was tasked with creating a fruity session beer a full-flavored beer with less than 4.5% alcohol by volume (ABV). not a coffee drinker; a green tea drinker, said Gotter. In his previous position at Astoria's Fort George Brewery, Gotter brewed Emerald Pearl, a lightly hopped pale ale made with, naturally, green tea.

For Lompoc, Gotter picked out 13 different types of black tea at Pearl Jasmine Tea Merchants. The staff, he noted, were patient with me while I took notes. I was there for probably two hours just tasting tea.The result was a 4.9% ABV (okay, it almost hits the session mark) beer called Black and Blue. He steeped twelve pounds of Keemun black tea in the kettle and with fourteen pounds of pureed blueberries, added during secondary fermentation in the brite tank.

Although Lompoc Black and Blue was a one-off batch, Gotter said looking to do more tea beers. I could just be the brewer that brews with tea that would work well for me. I hope it something that will catch on.


Featured in the book:

Food Lover's Guide To Portland

By Liz Crain
Hawthorne Books 2015
Features Jasmine Pearl's tasting room




The Best of the Northwest Jasmine Pearl Tea – The Best Tea in the Northwest

Jasmine Pearl Tea - The Best Tea in the Northwest
Published by Ashley On January 8, 2015

"Tea is an amazing thing. You can just sit and talk to a friend over a pot for hours. You just keep pouring, keep talking, keep letting the time slip away. For the best cup of tea, and a great tea-shopping experience, head to The Jasmine Pearl Tea Merchants here in the Northwest. Here's a few tips to help you get around."

Trend Hunter

Premium Approachable PackagingThe Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios

March 19, 2014
By Jamie Daniele Munro

"Jasmine Pearl Tea Co. was undergoing a transformation, so the company contacted the bright minds at Relevant Studios to help.

The "re-designed packaging positions them as a premium, yet approachable tea company," according to Lovely Package. To do this, Relevant Studios used recyclable canisters, lids and even bags that can be composted. The text, however, retains that premium quality, with the font being reminiscent of 1950s household products such as sugar and flour. For coloring, earthy tones were used, emphasizing the recyclable nature of Jasmine Pearl Tea Co. and the fact that the brand is as gentle on the environment as possible.

The re-design by Relevant Studios was a success, as the packaging exudes that high-class and premium quality look, but the eco touch makes it more accessible and consumer-friendly."


The Oregonian

The Oregonian

'Peaceful Places Portland' offers holiday shoppers quiet moments

December 15, 2012
By Nancy Haugh


#3 Peaceful Place: The Jasmine Pearl Tea Merchants

"The light and airy shop serves free samples of several kinds of tea and, the website promises, 'your own personal retreat' a ritual of simplicity, intention and taste."

Featured in The Book:

Peaceful Places Portland

Peaceful Places: Portland: 103 Tranquil Sites in the Rose City and Beyond

By Paul Gerald
Published By Menash Ridge Press
"A relaxing and tranquil shop in an otherwise bleak neighborhood, and to wander in is to enter into the world of the tea lover. They will teach you about tea - how to brew it, how it's good for your health, where it comes from and how it's blended. They'll pour you a lovely cup. And they'll be glad to send you home a little more relaxed, with some new knowledge and something yummy to take with you."

Click here for a preview


1859 Oregon Magazine

Outstanding Local Tea Makers

November, 2012

The Jasmine Pearl Tea Merchants

1859 Pick: Earl Grey Lavender



Portland Tribune

Portland's Best Kept Secret 2012

June 7th, 2012

"Inside a former bakery - a gorgeous building with a tower and a row of white brick arches - Jasmine Pearl is a great place to expand your knowledge of tea. You just have to find it. Follow the sandwich boards from Sandy Boulevard, and you'll arrive at a friendly shop where owner Chuck Bauman will personally brew you a sample of any variety you chose."

Portland Tribune

Tea stakes claim in coffee mug land

November 2011

"(At The Jasmine Pearl) The tea-smelling station here is fun and easy to use, with color coding, the tea's name, and pricing on each canister. Better still, owner Chuck Bauman will personally brew you a sample of any variety you choose, and talk you through the process."

"I was immediately struck by the aromas of something called sticky rice Puher, a traditional tea from Yunnan Province, China, scented with an herb that is strangely reminiscent of sweet and floral sticky rice. A few minutes later I had a cup in my hands."

Fresh Cup Magazine Palate Power

Fresh Cup Magazine

Palate Power

PALATE POWER: Developing tasting abilities can help boost your shop - and your passion.

September 2011
By Dan Leif

"It's true that the journey from tasting novice to full-blown connoisseur is a long one, but taking steps to build your own abilities need not be daunting. The first thing to keep in mind is that as long as you have a sense of smell, you can learn to detect flavors at a nuanced level. 'I always tell people it's just a matter of experience,' says Heather Agosta, co-owner of Portland Ore., retailer Jasmine Pearl Tea Merchants."

Read the complete article >>>


The Oregonian

Fresh Cup Magazine

SBA gives 16 small local firms a big boost.

OREGON BUSINESS NEWS
April 10, 2009
By Jonathan Brinckman, The Oregonian

"Sixteen owners of Portland small businesses with a high potential to grow -- and add employees -- have won a prize intended to help both them and the local economy: An intensive business course offered, for free, by the federal government. The 16 companies, ranging from a furniture maker in Southeast Portland to a tea merchant in North Portland, will be introduced at 10 a.m. today by local, state and federal officials at the Port of Portland's headquarters."

Read the complete article >>>

Fresh Cup Magazine

Fresh Cup Magazine

Chai Times: The classic Indian drink is mainstream - how are you setting yours apart?

May 2009
By Chris Ryan

"At The Naked Portafilter in Portland, Ore., owner Steve Lanphier serves a whole-leaf chai made from Portland tea merchants The Jasmine Pearl. He makes a performance out of every chai latte he serves, setting up an hourglass timer to track the chai's steeping time, then using an individual cup strainer in each drink. He steams the milk to create a thick layer of foam, then offers the customer a choice of sweeteners from organic pure cane sugar, agave and honey. I've gotten that drink, they know that it's really prepared just for them, Lanphier says..."

Read the complete article >>>

Tea and Coffee Trade Journal

Tea & Coffee Magazine

The World Of Tea Consulting

February 2009
By Wendy Komancheck

..."Looking through the UKERS directory, one can see a section listing tea consultants, but it's not often that one learns what tea consultants do on a daily basis. How do they help tea businesses start and grow? What different job duties do they perform? Who are the clientele that they work with? These are some questions posed to leading tea consultants.

Agosta's company consults with cafes, tea houses, restaurants, spas, clinics, natural markets and retail stores. They work with their clients on site, but they also host tea workshops and classes for business owners and the public at large. She says, We teach our clients how to evaluate teas through tasting and brewing instruction. We also teach basic tea education and advise on equipment purchasing, menu planning and we conduct trainings for their staff..."

Read the complete article >>>

Portland Monthly Magazine

Best of the City 2008

BEST CHAI TEA : Spella Caffe'
August 2008

"Ordering a chai at this little food cart takes time. But according to owner Andrea Spella, there's no other way. And if you've been put off by bad chain-store coffee-shop versions, rest assured Spella has given new life to this ancient hot (or cold) drink. Here's how he does it: First, he combines turbinado sugar or honey with three heaping teaspoons of dry, pan-roasted spices like cardamom, cloves, star anise, black pepper, and loose-leaf Assam tea (from local company Jasmine Pearl Tea Merchants) in equal parts water and milk. Next, he uses an old piston-style espresso machine to steam the brew. Then it sits for three whole minutes. Only then will Spella pour the beverage through a sifter and into your lucky cup, using a "pour, swirl, pour, swirl" motion. At which point you'll knock back this utterly perfect drink in no time flat."

Read the article >>>

The New York Times

The New York Times

Beyond Tea and Crumpets in Portland

By Ceil Miller Bouchet
July 8, 2007 - Travel Section

"I found that Portlanders demand the best brew, wherever it's served. So I'm intrigued when local acquaintances, whispering of foot massage and fabulous tea in the same breath, encourage me to visit the Barefoot Sage on scruffy, bustling Hawthorne Boulevard. Full-length curtains drape the glass storefront from inside, but the place still looks suspiciously like a hardware store. Inside is a hushed and shimmering world where clients sipping tea blends like "jasmine harmony" [by The Jasmine Pearl Tea Merchants] recline on enormous plum-velvet sofas, toes soaking in terra cotta basins filled with hot water and rose petals..."

Read the complete article >>>